Completion

Today, I finished the editing of the advert and showed my classmates the final project, giving them the questionnaires and collecting the results.

Voiceover

Yesterday, with the aid of music tech, Phil and I recorded my voiceover for the advert.

We took two versions of each word needed and I have now edited these takes into my final project, adding a soundtrack in the background to cover the gaps between the voiceover and give the ad more flow.

Questionnaire

1.    Is the advert effective?

2.    Does it suit the target audience of “blokes”?

3.    What did you like about the advert?

4.    What would you change about the advert?

5.    Would you consider buying the product from this advert?

6.    Out of ten, how would you rate this advert?

Cast

I have chosen Phil John to star as the voice in my advert because he has a confident and appropriately manly voice,  with suitable, subtle humour to it, as proven in the past with the 'Rock Squats' Viral Video Project.

Edit Logs

Clip Name	Start	End	Take	Description
MVI_0004.MOV	00:00:00:00	00:00:15:16	1	The axe in the Fully Loaded box
MVI_0005.MOV	00:00:00:00	00:00:05:11	1	The axe going into the box
MVI_0006.MOV	00:00:00:00	00:00:12:08	1	Balls
MVI_0007.MOV	00:00:00:00	00:00:13:04	1	Beans
MVI_0008.MOV	00:00:00:00	00:00:12:08	1	Fully Loaded box
MVI_0009.MOV	00:00:00:00	00:00:11:06	1	Side of the box
MVI_0010.MOV	00:00:00:00	00:00:11:14	2	Side of box
MVI_0011.MOV	00:00:00:00	00:00:13:21	1	Chicken burger
MVI_0012.MOV	00:00:00:00	00:00:03:07	1	Cars
MVI_0013.MOV	00:00:00:00	00:00:04:19	2	Cars
MVI_0014.MOV	00:00:00:00	00:00:04:09	3	Cars
MVI_0015.MOV	00:00:00:00	00:00:03:19	4	Cars
MVI_0016.MOV	00:00:00:00	00:00:11:14	1	Chips
MVI_0017.MOV	00:00:00:00	00:00:11:21	2	Chips
MVI_0018.MOV	00:00:00:00	00:00:13:08	1	Full meal
MVI_0019.MOV	00:00:00:00	00:00:09:07	1	Nails
MVI_0020.MOV	00:00:00:00	00:00:15:20	1	Original chicken
MVI_0021.MOV	00:00:00:00	00:00:11:11	1	Pepsi
MVI_0022.MOV	00:00:00:00	00:00:11:13	1	Tiger
MVI_0023.MOV	00:00:00:00	00:00:13:03	1	Tools
MVI_0024.MOV	00:00:00:00	00:00:12:23	1	Weights

Editing

I have just completed the visual editing and I am now waiting for Phil to do my voiceover.

Filming

Yesterday, I took the camera home and filmed everything I need for my advert. This included new shots for the joke at the end of the ad.

The only problem I encountered was the focus of the camera, because I couldn't tell when it was focused and when it wasn't, on the small screen. This may prove problematic with my final advert.