Treatment

I have had an idea for a KFC advert, and seeing the time constraint on this project, I'm thinking that this time, it will have to be my only idea.

With the brief being for the target audience of 'blokes', I have decided to do a montage of images that are typically stereotyped as 'blokey' (if that's a word).
Using things such as hammers, nails, work boots, cigars or whatever, I will throw in between these images the picture of a (hopefully appetizing) Fully Loaded Meal.
Also, I want to combine the word 'loaded' with gunshot sound effects, which are also deemed 'manly'.
The voiceover will be macho and aggresive, but in a comedic way. It will announce each item as it appears and then explain the meal at the end.
As a conclusion, there will be a joke image of say, a rubber duck, or something distinctly un-manly, for the advert to stick in the mind.

I can only hope this works well and is distinctive.