Proposal

KFC ‘Fully Loaded Meal’ Advert

1x30 seconds advertisement, for KFC.

The idea for this advert is centred directly on the brief for ‘blokes’. It consists of all things that are ‘bloke’-related, with a manly, informative voiceover. It portrays the ‘Fully Loaded Meal’ as a must have food for any real man.

Using a plain, light background, the screen will be filled with various masculine objets d’art, such as hammers, nails, work boots, etc. This is to depict a very stereotypical manly man, as hinted toward in the brief.

The voiceover will be deep and authoritative; maybe even a little aggressive, but in a theatrical, comedic way. It will name each object as it appears on screen in a simple, commanding way to grab the viewers’ attention and wonderment about the conclusion of the advert.

Thrown in between these items will be the recurring image and naming of the product itself – the Fully Loaded Meal – in stages, i.e. the burger, then the chicken, then the side, and the drink. All the images will be in quick succession, so nothing will linger on screen too long to get boring, and hopefully by the time the viewer has worked out that it’s for the meal, the advert will be telling them the name, price and brand (KFC). The repetition of the product name is to ensure the message gets across, as well as highlighting the different parts to the meal.

Near the end of the advert – at approximately twenty seconds – the box for the meal will be shown in exactly the same way as all the other images, but this time, as the voiceover explains that the component parts (chicken, drink, etc.) come as one convenient meal, the camera will zoom out to show the whole meal as one.

The voiceover will also highlight the price and the unique, irresistible KFC flavour, as per the company’s brief and previous advertisements.

Once the voiceover is finished, the screen will fade to a very swift black, before a joke object, such as a rubber duck, or some distinctly un-manly thing appears just as the prior images did, voiceover and all. This comedic ending is hopefully the clincher in a memorable and informative KFC advert.